Content Development for Your Company or Your Clients

Build better websites by creating content that lives up to the quality of your design. Create and organize content within your company, or for your client. Add a new dimension to the services you provide. 

What you’ll learn: 

• How the website project can (finally) catalyze a clear marketing plan 

• Processes & tools for creating and organizing content — what works now

• Pricing options for content as a service

If you’ve ever waited around for someone to give you content, or waited for clients to complete questionnaires, join us on February 15 and take charge of your content.

About our speaker

Lisa LaMagna is founder and principal of LaMagna + Associates. The firm’s clients are concentrated in construction, real estate, law and finance. Download their free messaging template. 

Recently, LaMagna + Associates’ launched “3 clicks to a consultant” for They were honored with a Webby, ran a social media campaign that increased college applications by 40%, and develop new business campaigns for professional service teams.

Jan 2015 Meetup Notes: Onboarding New Clients & Setting Expectations with Jennifer Bourn

Slides: Onboarding New Clients and Setting Expectations

Jennifer wrote a great post about her talk, including all her slides and her talking points, and saving me the need to do so. Read Jennifer’s post here.

Notes: Onboarding New Clients

I don’t want to duplicate Jennifer’s effort, so I’ll just include a few favorite bits.

The goal of onboarding is to reduce ambiguity so that it’s easier for you AND your clients to get tasks done correctly and efficiently. With a flat-rate project, you have only a defined amount of time with the client. Do you (and the client) want to spend the time on project management, or on implementing the project? Processes handle the little details that suck up your time. Make sure that the time you actually spend talking to the client COUNTS.

“Our ideal client is someone who already has everything we do. It just sucks.”

—Jennifer Bourn

Most of the unknowns for small-business sites come from CONTENT and the stuff you find when you’re going to go live and you find problems with their hosting. Bourn Creative decided to charge hourly for taking the site live, because they’ve encountered so many land mines.

Important to know: creating and automating processes is a huge task. It took Bourn Creative six months the first time, and they review them every year.

December 2014 Meetup Notes: Show Off Your WordPress Site

We had some great demos at our “Show Off Your WordPress Site” meetup this year. Here are the screenshots, links, and some notes on the themes and plugins that make the sites work.

Sallie Goetsch: Home Page

Theme: Metro Pro by StudioPress

Almost all magazine theme demos use tons of enormous photos. Sallie wanted to know whether a magazine theme would work out of the box without photos. needed an overhaul anyway, and the old theme hadn’t supported featured images. (Yes, it was THAT old.) The site demonstrates that with StudioPress, at least, a magazine theme can work without featured images for the posts.

Shar Marachi: Zenith Capital

Zenith Capital Home Page

Theme: Divi by Elegant Themes

The site uses Timeline Ultimate for the News and Events page. Also, though Shar used Divi for this site, he also recommends 3 Clicks, which is $58 on ThemeForest. (One of his clients used it right out of the box.)

Lisa LaMagna: WestCon (site launch delayed)

WestCon Home Page

Theme: Impreza from ThemeForest 

95% of condominiums end up involved in lawsuits, which is why you need a construction consultant. LaMagna Associates had to deal with 12 different customer personas, and managed by following the Rule of Three and dividing every page into 3 buckets. The directory uses the Connections plugin and events are handled with The Events Calendar.

Steve Caramia: Aggregate Investments

Aggregate Investments Home Page

Theme: Divi by Elegant Themes

Steve says he finds himself doing too many slider-followed-by-three-service-boxes sites, but there are enough design customizations to keep the site from looking like an out-of-the-box version of Divi. He ran into one problem with the visibility of a particular element, the answer to which turned out to be the Z-index.

Marc Appel: Jonathan Cohen Studio

Jonathan Cohen Studio Home Page

Theme: Custom Design

The site needed to be able to handle massive traffic and to look good enough to match the prominence into which Jonathan Cohen was thrust by having one of his dresses worn at the Golden Globes. The design is not responsive; it was too difficult to manage the splash page and horizontally scrolling collections pages. The site uses WooCommerce for its e-commerce functions.

Marc also gave us a brief demo of, a one-page site for an iOS app.

Diana Thompson: BuildingWise

BuildingWise Project Page

Theme: Custom Design

They needed per-page sidebars that were editable by non-admins, so used the Savii Custom Post Widget plugin. (This also has the advantage of providing a normal post editing window with formatting, etc. for the widgets.) There’s also a project post type with HTML-5/CSS3 rollover titles on the thumbnails on the project archive page.

Anca Mosoiu: Joint Genome Institute 

Joint Genome Institute Home Page

Theme: Custom Genesis Child Theme 

This started out as an increasingly unwieldy HTML site, so content structure was an important factor.  Sub-pages of the current page are listed in the sidebar, and each main section’s sub-sections show up as a second menu when the menu item is selected. (There are Genesis plugins to do both these things.)

There was also a need to create a special way to handle publications, an important part of any research institution’s site. (Anca is preparing the publications plugin they created for public release.)

Onboarding New Clients and Setting Expectations with Jennifer Bourn

You’ve closed the sale, landed a new client, and received the signed contract — but then what? How do you onboard new clients to ensure everyone is on the same page, you have all the information you need, and clients feel the value in your services before even getting started? In this talk, you’ll get a first-hand look at a successful onboarding process and learn how you can create and automate your own process and set crystal clear expectations with your clients up front.

Jennifer Bourn is Creative Director of Bourn Creative and part of the Sacramento WordPress Meetup.

Jennifer has been designing strategic brands, successful marketing materials and conversion focused web design since 1997. She has designed for magazines, newspapers, major corporations, hospital systems, NBA and WNBA teams, Las Vegas Casinos, political campaigns, and entrepreneurs alike. Today as Creative Director, Jennifer works and consults directly with clients on comprehensive website planning and online brand strategy, as well as the visual design and execution. 

When not obsessing over client projects, Jennifer manages the Bourn Creative brand and creates content for the blog, email newsletter, online courses, and training materials. She loves speaking on teleseminars, podcasts, radio shows, and webinars, as well as traveling to speak at live events, conferences, networking meetings, and seminars.
Featured in RainToday, the Sacramento Business Journal, the Huffington Post, and the Sacramento Bee, Jennifer is an award-winning designer, a two-time Amazon best-selling co-author, and a featured expert for Today’s Innovative Woman magazine. 

Jennifer is a mother of two who hates coffee and prefers tea. She loves tacos, chocolate, romance novels, board games, Legos, and exploring the outdoors — and she collects City Legos and colorful office supplies like they’re going out of style. 

You can find her on LinkedIn, Twitter, and Google+

November 2015: Learning Management System (LMS) Plugins for WordPress

At the November 2015 East Bay WordPress Meetup, we discussed Learning Management System (LMS) plugins for WordPress.

There are a number of standalone open-source LMS products, such as Moodle and Sakai, which usually have more comprehensive features than the WordPress plugins do. The WordPress plugins are aimed more at use on sites which need to offer things besides just training.

The LMS plugins that Sallie had a chance to test were Sensei from WooThemes, Learndash by Justin Ferrinman, and CoursePress (free) from WPMUDEV. She did look briefly at the free demo of WP Courseware from Fly Plugins and has just (late December) received an evaluation license for LifterLMS.

LearnDash LMS


Price: $129 basic (one-time, unlimited sites), $159 with Pro Panel (one-time, unlimited sites)
  • e-Commerce integrations: EDD, WooCommerce, Jigoshop, iThemes Exchange
  • Drip feeding of lessons
  • New bbPress integration for course forums
  • EventEspresso integration for events
  • Many integrations for university courseware
  • Extensive documentation (for registered users)
  • Some UI issues, but overall the most comprehensive of the plugins tested before November

WooThemes Sensei

Price: $129 Single Site, $179 5 Sites, $279 25 Sites
  • Integrates with WooCommerce (duh) for selling courses
  • New Content Drip extension ($29)
  • Free extension to group lessons into Modules
  • Free Media Attachments extension
  • BadgeOS extension ($19)
  • More options in terms of custom post type and custom taxonomy display than other solutions
  • Noticed some CSS quirks when used with Genesis themes
  • Works with Groups or WooCommerce Subscriptions for membership
  • Extensive documentation

CoursePress (Free Version)

Price: Free (2-course limit); $19/month for CoursePress Pro
  • Integrates with WPMUDEV’s  MarketPress to sell courses
  • Integrates with WPMUDEV’s “Chat” plugin for discussions
  • Integrations generally limited to other WPMUDEV products
  • Allegedly compatible with BuddyPress
  • No course taxonomies
  • Visual UI is nice, but there’s no text/html editor for courses
  • Courses not recognized as a custom post type by the Genesis CPT widgets
  • Impressive for a free product, with fairly good documentation, but not suitable for the LMS project Sallie was working on.

WP Courseware

Price: 2 sites $99, 10 sites $125, 25 sites $175
  • Integrates with many membership plugins, including iThemes Exchange, as well as WP Achievements for gamification
  • Quizzes and surveys
  • Grade books
  • Certificates
  • No mention of forum integration
  • Despite Chris Lema’s high praise, I couldn’t see from the demo that it did anything LearnDash doesn’t


Price: $97 single-site, $297 5-site
  • E-commerce and membership functions built in
  • Quizzes (manual or  automatic grading)
  • Drip-feeding
  • Plans for integration with Google Hangouts, live event management, and SoundCloud
  • Still extremely new, but I’m looking forward to testing it