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June 2018
Inheriting Other People’s Code
When you take over a website that someone else built, it's a good idea to review the current setup thoroughly--BEFORE you agree to take a project on, and certainly before you quote a price for what seems like a simple fix. Sometimes things really are straightforward, and the original developer set things up in a way that makes sense and accords with best practices for WordPress development (such as they are). But sometimes you do a code review and wonder…
Find out more »July 2018
WordPress Membership Sites 2018
What is a membership site and how do you create one? In WordPress terms, a membership site is one where you have to sign up (and usually pay) to get access to content. The site where I got this photo is a membership site: you sign up and pay for a subscription that lets you download photos. Newspapers that put up paywalls are also membership sites. Some sites combine membership with other tools, such as learning management or social networking.…
Find out more »August 2018
Contributor Day 2018
Join us for the 2018 East Bay WordPress Meetup Contributor Day on August 19th. No code skills required--there are lots more ways to contribute than by submitting a patch to core.
Find out more »October 2018
Data-Driven Marketing with Google Tag Manager
How do you know your website is doing its best for your business? Analytics give you a lot of great information that you can use to make decisions, such as: - What do people search for on the site? Are they finding results? - Which email campaigns were most effective at driving donations / purchases? - What documents are our most popular download? Google's tools for tracking and analyzing your website are free and can give you valuable insights about…
Find out more »November 2018
How to Conduct an SEO Audit with John Locke
There are sites that offer free "SEO Audits" that identify a few of the glaring problems with your site, but comparing those to a professional SEO Audit is like comparing Wix to WordPress. The SEO audit is the first step in a long-term SEO campaign. It identifies what's working, what's not, and where the site's SEO can be improved. In this presentation, John Locke, SEO consultant at Lockedown Design & SEO, will walk through how he does in-depth SEO audits…
Find out more »December 2018
Show Off Your WordPress Site 2018
In order to see more sites than we did last year, what we need is for the volunteers to choose ONE (1) feature of a recent site to demonstrate. We'll distribute the URLs of all the sites so people can check them out in more detail after the meeting. What to Include in Your Presentation Here are some suggestions for what to talk about in addition to just showing us around the site. • Type of project (e.g. e-commerce, membership, portfolio, news,…
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