April 2014 Handout: Google Analytics Resources

Google Analytics is a huge topic. There are many resources on the subject, though it’s hard for any publication to keep up with the new developments–including Google’s own documentation! Here are some resources that Meetup members can use to help them get to grips with Google Analytics.

Google’s Resources

Google Analytics Home

Google Analytics Help Center

Google Analytics Academy

Google Analytics Blog

eBooks

An Introduction to Google Analytics for e-Commerce

Free PDF download. Produced by Shopify. Helpful for setting up events, goals and funnels.

Your Guide to Google Analytics by Ryan Dube

PDF, ePUB, Kindle or HTML published on makeuseof.com. Not WordPress-specific.

Google Analytics: Getting It Right

Free PDF eBook from the makers of the Google Analyticator plugin and Video User Manuals. Sign up to download.

Getting Started with Google Analytics

Free PDF eBook from iThemes.

Articles

How to Install Google Analytics in WordPress for Beginners (WPBeginner)

Beginner’s Guide: How to Use Google Analytics for Your WordPress Site (WPBeginner)

An Introduction to Google Analytics for WordPress (Elegant Themes)

WordPress Google Analytics (UA) Events Tracking Guide (Penguin Initiatives)

Creating a Google Analytics Filter for Image Search (Yoast.com)

Perfecting Your Goals in Google Analytics (Yoast.com)

Plugins

Google Analytics for WordPress (Custom events, but no universal analytics)

Simple Google Analytics (What it says)

WooCommerce Google Analytics Integration (Tracks the rest of your site as well as your WooCommerce products)

Google Analyticator (Supports universal analytics. Shows all kinds of analytics in your dashboard. Performance drag.)

Google Analytics Dashboard for WP (Very similar to Analyticator, including the performance drag.)