Things change rapidly in the WordPress world. The content in this post is more than a year old and may no longer represent best practices.
Google Analytics is a huge topic. There are many resources on the subject, though it’s hard for any publication to keep up with the new developments–including Google’s own documentation! Here are some resources that Meetup members can use to help them get to grips with Google Analytics.
Google Analytics Home
Google Analytics Help Center
Google Analytics Academy
Google Analytics Blog
An Introduction to Google Analytics for e-Commerce
Free PDF download. Produced by Shopify. Helpful for setting up events, goals and funnels.
Your Guide to Google Analytics by Ryan Dube
PDF, ePUB, Kindle or HTML published on makeuseof.com. Not WordPress-specific.
Google Analytics: Getting It Right
Free PDF eBook from the makers of the Google Analyticator plugin and Video User Manuals. Sign up to download.
Getting Started with Google Analytics
Free PDF eBook from iThemes.
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