There are sites that offer free “SEO Audits” that identify a few of the glaring problems with your site, but comparing those to a professional SEO Audit is like comparing Wix to WordPress. The SEO audit is the first step in a long-term SEO campaign. It identifies what’s working, what’s not, and where the site’s […]
Our November speaker, John Locke, graciously provided a template for an SEO audit report. You can download it as a Microsoft Word or PDF document.
The purpose of an SEO Audit is to give a website the best chances of ranking. It is an investigative process. Doing it properly takes time, nuance, and an understanding of context.
Anca Mosoiu demonstrates the use of Google Tag Manager for handling all of your tracking scripts and understanding the behavior of your website visitors.
How do you know your website is doing its best for your business? Analytics give you a lot of great information that you can use to make decisions, such as: – What do people search for on the site? Are they finding results? – Which email campaigns were most effective at driving donations / purchases? […]