There are sites that offer free “SEO Audits” that identify a few of the glaring problems with your site, but comparing those to a professional SEO Audit is like comparing Wix to WordPress. The SEO audit is the first step in a long-term SEO campaign. It identifies what’s working, what’s not, and where the site’s […]
SEO
SEO Audit Template & Resources
Our November speaker, John Locke, graciously provided a template for an SEO audit report. You can download it as a Microsoft Word or PDF document.
How to Conduct an SEO Audit (11/18/18 Slides)
The purpose of an SEO Audit is to give a website the best chances of ranking. It is an investigative process. Doing it properly takes time, nuance, and an understanding of context.
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Slides: Google Tag Manager
Anca Mosoiu demonstrates the use of Google Tag Manager for handling all of your tracking scripts and understanding the behavior of your website visitors.
Data-Driven Marketing with Google Tag Manager
How do you know your website is doing its best for your business? Analytics give you a lot of great information that you can use to make decisions, such as: – What do people search for on the site? Are they finding results? – Which email campaigns were most effective at driving donations / purchases? […]
