Tag Archives: Google Analytics

April 2014 Slides: Google Analytics

Things change rapidly in the WordPress world. The content in this post is more than a year old and may no longer represent best practices.

Here are Katherine Mancuso’s slides from the April 2014 presentation on Google Analytics. Katherine discussed what analytics can tell us and why we need to know, including hits vs. page views vs. sessions and setting up goals and campaigns.

Download the PDF file .

April 2014 Handout: Google Analytics Resources

Things change rapidly in the WordPress world. The content in this post is more than a year old and may no longer represent best practices.

Google Analytics is a huge topic. There are many resources on the subject, though it’s hard for any publication to keep up with the new developments–including Google’s own documentation! Here are some resources that Meetup members can use to help them get to grips with Google Analytics.

Google’s Resources

Google Analytics Home

Google Analytics Help Center

Google Analytics Academy

Google Analytics Blog

eBooks

An Introduction to Google Analytics for e-Commerce

Free PDF download. Produced by Shopify. Helpful for setting up events, goals and funnels.

Your Guide to Google Analytics by Ryan Dube

PDF, ePUB, Kindle or HTML published on makeuseof.com. Not WordPress-specific.

Google Analytics: Getting It Right

Free PDF eBook from the makers of the Google Analyticator plugin and Video User Manuals. Sign up to download.

Getting Started with Google Analytics

Free PDF eBook from iThemes.

Articles

How to Install Google Analytics in WordPress for Beginners (WPBeginner)

Beginner’s Guide: How to Use Google Analytics for Your WordPress Site (WPBeginner)

An Introduction to Google Analytics for WordPress (Elegant Themes)

WordPress Google Analytics (UA) Events Tracking Guide (Penguin Initiatives)

Creating a Google Analytics Filter for Image Search (Yoast.com)

Perfecting Your Goals in Google Analytics (Yoast.com)

Plugins

Google Analytics for WordPress (Custom events, but no universal analytics)

Simple Google Analytics (What it says)

WooCommerce Google Analytics Integration (Tracks the rest of your site as well as your WooCommerce products)

Google Analyticator (Supports universal analytics. Shows all kinds of analytics in your dashboard. Performance drag.)

Google Analytics Dashboard for WP (Very similar to Analyticator, including the performance drag.)

SEO with Lou Anne McKeefery (November 2009 Meetup)

Things change rapidly in the WordPress world. The content in this post is more than a year old and may no longer represent best practices.

Overview

More than 200 factors go into determining your site’s ranking in Google.

You see results from optimization faster with WordPress than with HTML sites.

Lou Anne took her example client from 189 to 1055 keywords—those are the terms real people actually used to find the site.

Keyword research is critical. The most searched term was “weight loss”, which the client thought was 90% relevant. “Fitness” was 100% relevant.

The trick is to find the words that people haven’t found your site with, that you want them to.

Tip: When people phone you, they may actually tell you the keywords they used, or would use, e.g. “I’m looking for a 3-bedroom home in…”

KEI: Keyword Effectiveness Index

From her keyword research, Lou Anne creates categories so she can organize the site. She works with the web designer in the early stages. If the only pages you have are services ABC, you’re only appealing to people who are already ready to buy. Use the terms people use when researching. The site will end up larger, but it will appeal to a greater range of people.

Ellen asks how SEO for WordPress differs—Lou Anne says in the implementation. (Regular websites don’t necessarily have categories and tags.)

Lou Anne doesn’t know how much tags affect SEO. But think of them in terms of keywords anyway.

Note: No search engine uses the keyword meta tag field. Lou Anne only uses them to keep track of what her client is trying to optimize on.

Permalinks

Don’t change your permalink structure without setting up 301 Redirects. (You can use the Redirection plugin (see list below) for this.)

Lou Anne’s preferred permalink structure is %category%/%postname%
Metadata

• Page title—THE MOST IMPORTANT
• Page slug
• Description—Not used for ranking, but people will click based on this.

Search for “site:yourdomain.com” to see what your page descriptions look like now.

You want every page’s title and every description to be unique.
Plugins for SEO

Headspace2 rather than All in One SEO. It lets you put your Google Analytics code and other IDs
Robots Meta plugin helps take care of duplicate content
Automatic SEO Links
SEO Smart Links
SEO Friendly Images
Google Sitemap Generator
MaxBlogPress ping optimizer
Redirection to fix broken links and otherwise create 301 redirects
Surveys (search-friendly) http://wordpress.org/…
PollDaddy (not searchable, if you’re asking about something not relevant to searches)
Yet Another Related Posts Plugin (YARPP)
Folding Category Widget

Video

• Noel recommends FastTube plugin for YouTube:
• Marco suggests WordTube

Resource
103bees.com $10/year

Notes

Work on the words/phrases in 5th to 9th position. Those are the ones you can move, and make a difference with.

The reason you might use “noindex” is if you’re writing something not related to your main topic.

For more SEO expertise, contact
Lou Anne McKeefery,
Be Found
http://be-found.net/…
408 946-8632