Anca Mosoiu demonstrates the use of Google Tag Manager for handling all of your tracking scripts and understanding the behavior of your website visitors.
Here are the slides from Sallie Goetsch’s May 2014 presentation introducing Google Webmaster Tools for WordPress.
Here are Katherine Mancuso’s slides from the April 2014 presentation on Google Analytics. Katherine discussed what analytics can tell us and why we need to know, including hits vs. page views vs. sessions and setting up goals and campaigns.
Google Analytics is a huge topic. There are many resources on the subject, though it’s hard for any publication to keep up with the new developments–including Google’s own documentation! Here are some resources that Meetup members can use to help them get to grips with Google Analytics.