Things change rapidly in the WordPress world. The content in this post is more than a year old and may no longer represent best practices.
Pieter Hartsook presented Anca Mosoiu’s slides and then gave a demonstration of Joost de Valk’s WordPress SEO plugin on his own website.
Pieter also talked a bit about Google’s changing algorithm and the contextual orientation of Hummingbird, which recognizes topics related to a keyword, and may return posts about breakfast food when the search term is “muffins.”
By using the WordPress SEO by Yoast plugin, you can preview your search snippet and modify your post title and meta description to make searchers more likely to click on your listing than your competitors.
You can also choose a focus keyword (or phrase) and see how well your post scores, then modify your title, slug, subheadings, and content until your score improves.
The Page Analysis tab in the WordPress SEO metabox scores your post for everything from keyword density to reading ease. It will warn you if your post is too short or your sentences are too long.
Anca Mosoiu’s Slides: WordPress SEO with Yoast
Most of these slides have more to do with the general principles of SEO than with Yoast’s plugin specifically.
WordPress SEO with Yoast
Leave a Reply