Things change rapidly in the WordPress world. The content in this post is more than a year old and may no longer represent best practices.
This is an expanded version of the “Not Everyone Is a WordPress Expert” talk that I gave at WordCamp Sacramento in November. In it, I cover the developer-client disconnect about the difficulty of WordPress and several approaches we can take to making WordPress more client-friendly.
For the December meetup I added a discussion of Calypso (not yet released at the time of WCSAC) and more in-depth coverage of the Editus plugin from Aesop Interactive. (TL;DR: Calypso is cool but as is won’t be likely to help our clients much, whereas Editus is extremely promising.) I also briefly mentioned the Snowball plugin from the Open HTML Group.
I also had a chance to use Beaver Builder on a real client site, from which I concluded that in most cases this is a tool to make WordPress easier for the people who build the sites than the people we build them for.