Here are Katherine Mancuso’s slides from the April 2014 presentation on Google Analytics. Katherine discussed what analytics can tell us and why we need to know, including hits vs. page views vs. sessions and setting up goals and campaigns.
April 2014 Handout: Google Analytics Resources
Google Analytics is a huge topic. There are many resources on the subject, though it’s hard for any publication to keep up with the new developments–including Google’s own documentation! Here are some resources that Meetup members can use to help them get to grips with Google Analytics.
Read the Post about April 2014 Handout: Google Analytics Resources
March 2014 Slides: iThemes Exchange
iThemes created Exchange to be easy to use: an end-user’s shopping cart. Chris Lema has heralded it as the simplest shopping cart (or membership system) to set up. But an examination of Exchange and its add-ins revealed one major flaw: no product variations.
March 2014 Notes: One-Page Themes
Q&A topics in March included business directories, accessibility, landing pages, and one-page themes for WordPress sites.
Feb 2014 Handout: Business Links
These links point to the source material for the statistics quoted in the slides, and also provide some further insight into issues like setting rates and prices.
