Things change rapidly in the WordPress world. The content in this post is more than a year old and may no longer represent best practices.
Lou Anne McKeefery of Be Found returns to the subject of SEO for WordPress at the June 2011 East Bay WordPress Meetup. She talks about SEO for both new and existing sites, the difference between on-page and off-page SEO, the importance of keyword research, and why doing your own SEO can sometimes be dangerous. She also shares useful plugins and other tools for making your website search-engine friendly.